Module 4 - Business Model Principles
Great lecture in Module 4 with Romina Horianski! Students discussed the development of Business Model Canvas.
Transforming Ideas and Projects in Value and Health
Sixth edition - May 3rd to June 21st, 2023 - On-line or on-site - 8 Modules - in English
Physicians, healthcare assistants, managers, investors, engineers, IT, researchers, designers, undergraduate students and more
Group Project and Forum Discussion:
May 3rd to June 21st
Creating Novel Ideas in Healthcare
There is a real need to turn great ideas and projects into products that can be applied in the daily lives of patients, hospitals and the entire healthcare system. Projects developed in academia or in laboratories find it difficult to reach managers, partners and healthcare industries. Today, INNOVATION is no longer a possibility but has become a COMPETENCE to be acquired by people and companies that want to undertake and continue to grow in the market. The program was created by the need to learn about these innovation tools and allow the knowledge produced to be transformed into a product/service and generate value for the healthcare system.
This program aims to address these critical gaps and inspire participants and companies to consider this challenging and rewarding path to becoming a healthcare entrepreneur. In this process, we will discuss the basic principles of Inspiration & Leadership, the importance of identifying and working on the validation of the PROBLEM with a focus on the patient/client, working on the prototype or process and its validation from the Proof of Concept, Minimum Viable Product (MVP) and rigorous scientific laboratory and clinical research tests, business model strategies, including market knowledge and STAKEHOLDERS, in addition to investors, management of a STARTUP and its internal governance models, and marketing, commercialization and sales strategies.
During the program, participants will develop and test their ideas, build a Minimum Viable Product (MVP) and write an initial business plan for that idea. Participants will present their ideas to the program's faculty, including investors, hospital managers and experts in innovation and entrepreneurship, and at the end of the program, the best projects will be presented to invited healthcare system evaluators as a potential real idea to be commercialized. The ultimate purpose of this program is to make participants understand the way to launch their ideas and truly market high technology.
Participants will be encouraged to choose among the main paths of the innovation process:
Social Entrepreneurship and Non-Profit Organizations
Artificial Intelligence, Internet of Things, Wearables and Health Softwares
Medical devices (external devices, implantables, tissue engineering)
Program co-founder and co-director
Prof. Fregni is a world-renowned scientist in the area of developing and testing novel medical devices to enhance neuroplasticity. He has more than 500 peer-reviewed published articles and currently is a Professor of PMR at Harvard Medical School and directs a large neuroscience laboratory at Spaulding Rehabilitation Hospital. One of his aims is to inspire future scientists to develop novel treatments that are cost-effective in Medicine.
Program co-founder and co-director
Dr. Tiago Lazzaretti Fernandes is a Collaborative Professor, Advisor of Musculoskeletal Science Program and orthopedic surgeon at the Sports Medicine Division at the University of São Paulo Medical School. He co-coordinates the Regenerative Tissue Engineering Core at Sírio-Libanês Hospital and seeks to develop these new technologies for clinical practice. Dr. Lazzaretti has finished his post-doctorate program with a research fellowship from Harvard Medical School and did his doctorate with a fellowship from Massachusetts General Hospital, Harvard Medical School. He collaborates with Spalding Rehabilitation Hospital and is a site director of Harvard T.H. Chan School of Public Health - ECPE - Principles and Practice of Clinical Research Program (PPCR).
FIRST SEMESTER 2023
May 3rd - Wednesday
Introduction and Planning of the Program
Organization and educational goals of the program
Why, What and How?
Inspiration and Leadership
Importance of the team
Tracks: Social entrepreneurship, Soft-techs (software, IoT, wearables, Artificial Intelligence), Biotechnology
Group activity: Elevator pitch
May 10th - Wednesday
Identifying the problem - the patient at the center
Methods to develop your idea
Group Activity: Empathy Map, Value Proposition
May 17th - Wednesday
How to test your idea? From the bench to the market
1. Proof of Concept
3. Best practices - GMP
4. Introduction to the clinical trials phases
Group Activity: Product or Process Development
1. Minimum Viable Product (MVP)
2. Product validation
May 24th - Wednesday
How does it work in practice?
CANVAS business model
Importance of partners or Stakeholders
Developing a plan to fund your ideas
Public financing - PIPE, SEBRAE
Private financing - angel investor, venture capital
Group Activity: CANVAS business model
May 31st - Wednesday
1. Registration, NDA and patents
Software - General Data Protection Law (LGPD)
Medical Devices and Biotechnology - ANVISA
Group Activity: Google Patent Search
June 7th - Wednesday
1. Pitch as a storytelling
2. How to emphatize with your evaluator
3. Tips and traps
4. Pre-pitch evaluation
June 14th - Wednesday
Now is the time to put all the knowledge into practice!
Evaluation by experts
Learn from your mistakes and successes
Importance of the team
June 21st - Wednesday
Presentation of PITCH FINAL to staff and invited guests
Activities in a hybrid format, with the option of in-person and/or online activity, live on Wednesdays, from 6 PM to 8 PM, São Paulo (BRA) or 4 PM to 6 PM, Boston (USA).
May 3rd to June 21st, 2023
Mixed format with live online (synchronous) classes on Tuesdays during the program and offline (asynchronous) collaborative activities. Offline collaborative activities: discussion forum, reading and posting of materials, development of group projects.
Live Activities: Guest speaker to discuss the week's topic with live participation during class. Participants will be able to choose between teams previously constituted, or forming groups during the program according to common interests.
Participants will be encouraged to enter into groups where different expertise can guarantee the diversity and the development of projects.
Groups of 4 to 6 participants will work on a project to develop a product or process related to healthcare innovation that will be presented as a Final Pitch at the end of the course to invited experts in the market. The top three will be recognized and announced by the program staff
Mentors and facilitators will guide teams through the seven modules to develop the product / process in accordance with the design strategies for presenting the Final Pitch
All activities carried out will be available to participants for consultation for 12 months
Explore new opportunities
Group project registration (3 or more participants) - 20% OFF
COUPON at CHECKOUT or send e-mail for staff
Hybrid format: online or in-person
past SMI participants
"What I liked the most about SMI was being able to develop an innovation project in practice and in a professional way, from the conceptual idea to the prototyping and market evaluation".
"I was attracted to the Scholars in Medical Innovation program because it was a perfect mix of the science behind innovation as well as the business fundamentals to take your innovation to market. During the six modules, lectures and forum discussions were highly interactive and I particularly enjoyed the dynamic of sharing useful resources throughout the duration of the program. Needless to say, the invited speakers were amazing and so willing to share their knowledge with all of us, they really opened my mind and changed my perspective about healthcare innovation. Prof. Fregni and Prof. Lazzaretti did an amazing job making me feel included and welcomed. I highly recommend this program for everyone wishing to learn more about translating ideas to useful and successful medical innovations".
"The program of Scholars in Medical Innovation is a collaborative learning platform that offers us the opportunity to transform innovative ideas into real projects. Also, it allows us to learn from experts from different fields on how to materialize our projects. For me, the program was a great experience that broadened my vision to make my project for better health care come true. I strongly recommend it for those who are looking to realize their projects".
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