SMI 2023 - Pitch Final
Transforming Ideas and Projects in Value and Health
REGISTRATIONS ARE OPEN - October 30th - December 18th, 2024 - Eighth edition - Online or on-site - 8 Modules - in Portuguese
TARGET AUDIENCE
Healthcare ecosystem
Physicians, healthcare assistants, managers, investors, engineers, IT, researchers, designers, undergraduate students and more
4o hours total
Live Activity:
2 hours/week
Group Project and Forum Discussion:
3 hours/week
8 MODULES
October 30th - December 18th, 2024
100% online or hybrid
In Portuguee
ABOUT THIS PROGRAM
Creating Novel Ideas in Healthcare
There is a real need to turn great ideas and projects into products that can be applied in the daily lives of patients, hospitals and the entire healthcare system. Projects developed in academia or in laboratories find it difficult to reach managers, partners and healthcare industries. Today, INNOVATION is no longer a possibility but has become a COMPETENCE to be acquired by people and companies that want to undertake and continue to grow in the market. The program was created by the need to learn about these innovation tools and allow the knowledge produced to be transformed into a product/service and generate value for the healthcare system.
This program aims to address these critical gaps and inspire participants and companies to consider this challenging and rewarding path to becoming a healthcare entrepreneur. In this process, we will discuss the basic principles of Inspiration & Leadership, the importance of identifying and working on the validation of the PROBLEM with a focus on the patient/client, working on the prototype or process and its validation from the Proof of Concept, Minimum Viable Product (MVP) and rigorous scientific laboratory and clinical research tests, business model strategies, including market knowledge and STAKEHOLDERS, in addition to investors, management of a STARTUP and its internal governance models, and marketing, commercialization and sales strategies.
During the program, participants will develop and test their ideas, build a Minimum Viable Product (MVP) and write an initial business plan for that idea. Participants will present their ideas to the program's faculty, including investors, hospital managers and experts in innovation and entrepreneurship, and at the end of the program, the best projects will be presented to invited healthcare system evaluators as a potential real idea to be commercialized. The ultimate purpose of this program is to make participants understand the way to launch their ideas and truly market high technology.
Participants will be encouraged to choose among the main paths of the innovation process:
Social Entrepreneurship and Non-Profit Organizations
Artificial Intelligence, Internet of Things, Wearables and Health Softwares
Medical devices (external devices, implantables, tissue engineering)
PROGRAM FOUNDERS
FELIPE FREGNI, MD, PHD, MPH, MED
Program co-founde
Prof. Fregni is a world-renowned scientist in the area of developing and testing novel medical devices to enhance neuroplasticity. He has more than 500 peer-reviewed published articles and currently is a Professor of PMR at Harvard Medical School and directs a large neuroscience laboratory at Spaulding Rehabilitation Hospital. One of his aims is to inspire future scientists to develop novel treatments that are cost-effective in Medicine.
TIAGO LAZZARETTI, MD, PHD, MSC
Program co-founder
Dr. Tiago Lazzaretti Fernandes is a Collaborative Professor, Advisor of Musculoskeletal Science Program and orthopedic surgeon at the Sports Medicine Division at the University of São Paulo Medical School. He co-coordinates the Regenerative Tissue Engineering Core at Sírio-Libanês Hospital and seeks to develop these new technologies for clinical practice. Dr. Lazzaretti has finished his post-doctorate program with a research fellowship from Harvard Medical School and did his doctorate with a fellowship from Massachusetts General Hospital, Harvard Medical School. He collaborates with Spalding Rehabilitation Hospital and is a site director of Harvard T.H. Chan School of Public Health - ECPE - Principles and Practice of Clinical Research Program (PPCR).
PROGRAM MAIN SCHEDULE
October 30th - December 18th, 2024
MODULE 1 - CREATIVITY, INSPIRATION AND LEADERSHIP
Wednesday - October 30th
Introduction and Planning of the Program
-
Initial remarks
-
Organization and educational goals of the program
Inicial Concepts
-
Why, What and How?
-
Inspiration and Leadership
-
Creative minds
-
Importance of the team
Tracks: Social entrepreneurship, Soft-techs (software, IoT, wearables, Artificial Intelligence), Biotechnology
Group activity: Elevator pitch
MODULE 2 - DEVELOPING THE IDEA
Wednesday - November 6th
Identifying the problem - the patient at the center
Methods to develop your idea
-
Biodesign
-
Design thinking
-
Sprint design
Group Activity: Empathy Map, Value Proposition
MODULE 3 - TESTING THE IDEA
Wednesday - November 13th
How to test your idea? From the bench to the market
Validation
1. Proof of Concept
2. Prototype
3. Best practices - GMP
4. Introduction to the clinical trials phases
Group Activity: Product or Process Development
1. Minimum Viable Product (MVP)
2. Product validation
MODULE 4 - BUSINESS MODEL PRINCIPLES AND FINANCING OPTIONS
Tuesday - November 19th
How does it work in practice?
CANVAS business model
Importance of partners or Stakeholders
First sale
Developing a plan to fund your ideas
-
Public financing - PIPE, SEBRAE
-
Private financing - angel investor, venture capital
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Revenew
Group Activity: CANVAS business model
MODULE 5 - HOW TO PROTECT YOUR IDEA AND HEALTHCARE REGULATIONS
Wednesday - November 27th
Intellectual property
1. Registration, NDA and patents
Regulatory process
-
Software - General Data Protection Law (LGPD)
-
Medical Devices and Biotechnology - ANVISA
Group Activity: Google Patent Search
MODULE 6 - PITCH CLASS - HOW TO PRESENT YOUR PRODUCT
Wednesday - December 4th
Pitch Strategies
1. Pitch as a storytelling
2. How to emphatize with your evaluator
3. Tips and traps
4. Pre-pitch evaluation
MODULE 7 - PRE-PITCH EVALUATION
Wednesday - December 11th
Now is the time to put all the knowledge into practice!
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Project presentation
-
Evaluation by experts
-
Learn from your mistakes and successes
-
Importance of the team
FINAL PITCH
Wednesday - December 18th
-
Presentation of PITCH FINAL to staff and invited guests
-
Next steps
-
Closing remarks
DATES AND FORMAT
Dates
Activities in a hybrid format, with the option of in-person and/or online activity, live on Wednesdays, from 6 PM to 8 PM, São Paulo (BRA) or 4 PM to 6 PM, Boston (USA).
October 30th - December 18th, 2024. 8th Edition.
Format
Mixed format with live online (synchronous) classes on Wednesdays during the program and offline (asynchronous) collaborative activities. Offline collaborative activities: discussion forum, reading and posting of materials, development of group projects.
Live Activities: Guest speaker to discuss the week's topic with live participation during class. Participants will be able to choose between teams previously constituted, or forming groups during the program according to common interests.
Participants will be encouraged to enter into groups where different expertise can guarantee the diversity and the development of projects.
Pitch
Groups of 4 to 6 participants will work on a project to develop a product or process related to healthcare innovation that will be presented as a Final Pitch at the end of the course to invited experts in the market. The top three will be recognized and announced by the program staff
Mentors
Mentors and facilitators will guide teams through the seven modules to develop the product / process in accordance with the design strategies for presenting the Final Pitch
Support Material
All activities carried out will be available to participants for consultation for 12 months
TESTIMONIALS
Past SMI participants
"What I liked the most about SMI was being able to develop an innovation project in practice and in a professional way, from the conceptual idea to the prototyping and market evaluation".
Claudia da Costa Leite
Associate Professor University of São Paulo - Winner of
2020 SMI PITCH AWARD
"I was attracted to the Scholars in Medical Innovation program because it was a perfect mix of the science behind innovation as well as the business fundamentals to take your innovation to market. During the six modules, lectures and forum discussions were highly interactive and I particularly enjoyed the dynamic of sharing useful resources throughout the duration of the program. Needless to say, the invited speakers were amazing and so willing to share their knowledge with all of us, they really opened my mind and changed my perspective about healthcare innovation. Prof. Fregni and Prof. Lazzaretti did an amazing job making me feel included and welcomed. I highly recommend this program for everyone wishing to learn more about translating ideas to useful and successful medical innovations".
Tania Genel, Bachelor in Chemistry
"The program of Scholars in Medical Innovation is a collaborative learning platform that offers us the opportunity to transform innovative ideas into real projects. Also, it allows us to learn from experts from different fields on how to materialize our projects. For me, the program was a great experience that broadened my vision to make my project for better health care come true. I strongly recommend it for those who are looking to realize their projects".
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SUPPORT
Valuable past and present partners
FSL
Faculdade Sírio-Libanês
IMT
Instituto Mauá de Tecnologia
ON
ON Foundation
SPERO
Science Innovation
HC
Hub InovaHC
MOSO
Venture Builder
IS
Instituto Scala